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STRATEGIES

Below are examples of some of the strategies I have been responsible for delivering to achieve the business outcome. Most images are representative of ATL medium; all had a corresponding online medium.

BRAND DEVELOPMENT

GO with friends.png

GO all out.png

PRODUCT LAUNCH

ACQUISITION/SALES INCREASE

Go on an adventure.png

Go your own way.png

Fast Lane.jpg.png

Jealous fool.png

Rupert.jpg.png

Travel Myths Sob!.jpg

LEAD GENERATION

Go like a local.png

New Movers.png

SEASONAL

Shopping adventures.png

Christmas train.png

Discover.jpg.png

INFORMATIONAL

GO weak at the kness.png

Wellington Phoenix.png

Ferry changes.png

All blacks events.png

FOREIGN LANGUAGE

Chinese 2.png

Chinese 1.png

Chinese New Year.jpg

RETENTION/CHURN

Avoid queues with online top up.png

50 buses.png

40 kms of bus lanes.png

SALES PROMOTION

PUBLIC RELATIONS

PR 3.png

PR 1.png

PR 2.png

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