AT Metro - travel myths

NZ Marketing Award winner 2014. 

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This iconic TTL campaign achieved unprecedented patronage growth in Auckland at a time when the bus network was not working to its optimum.  Targeting a car dependent, public transport sceptical audience whose natural inclination was to scoff at the thought of using the bus…….unless they were in London or Paris.

The creative uses the style created by Roy Lichtenstein and engages the viewer through humour that reflects some of the rejectors very own statements.

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Agency: Port Group